EMEA/Asia Pacific
There were good performances across Credit Services and Marketing Services in EMEA/Asia Pacific. There was a 130 basis point improvement in margins.
| 2009 | 2008 | Total growth1 |
Organic growth1 |
|||||||
| Six months ended 30 September | US$m | US$m | % | % | ||||||
| Revenue | ||||||||||
| Credit Services | 93 | 86 | 17 | 5 | ||||||
| Decision Analytics | 53 | 67 | (12 | ) | (12 | ) | ||||
| Marketing Services | 59 | 59 | 7 | 7 | ||||||
| Total EMEA/Asia Pacific | 205 | 212 | 5 | - | ||||||
| EBIT | ||||||||||
| Total EMEA/Asia Pacific | 19 | 17 | 27 | |||||||
| EBIT margin | 9.3% | 8.0% |
| 1 | Growth at constant exchange rates |
Credit Services
Total revenue for Credit Services grew 17% at constant exchange rates, with organic revenue growth of 5%. The acquisition contribution relates to KreditInform in South Africa, which is performing in line with the acquisition buy-plan. There was good growth across both new and established markets, notwithstanding some challenging conditions. This was driven by market expansion in emerging regions, increased sales effectiveness and new product launches.
Decision Analytics
Total revenue at constant exchange rates and organic revenue declined by 12%. The decline largely related to a strong prior-year comparable as well as some hesitancy in bank spending on software installations. The pipeline is strong with good demand generally across emerging markets and good demand for risk management software in established markets.
Marketing Services
Total revenue growth at constant exchange rates and organic revenue growth at Marketing Services was 7%. Growth was driven by deeper market penetration, particularly in email marketing and contact data management. There were several new media product launches in new geographies, including Australia, Hong Kong, China and Singapore, with further launches planned over the balance of the year.
Financial review
Revenue from continuing activities was US$205m, up 5% at constant exchange rates. Organic revenue was flat. The acquisition contribution relates to KreditInform.
EBIT from continuing activities was US$19m, up 27% at constant exchange rates. The EBIT margin was up 130 basis points at 9.3%. Margin expansion principally reflects good execution on cost efficiencies and business mix.